SheLeads 2026/STARTUP SHOWCASE

A LITTLE PLANNING. A LASTING LEGACY.

Will Writing Made
Simple for
Every Malaysian.

Free Will Education & Simple Digital Will Drafting.

Helping Malaysians take the first step in protecting what matters most — with clarity, confidence, and care.

Built for Malaysians. Designed for peace of mind.

Organized by

SheLeads — Scale Your ImpactJCI Kuala Lumpur
A Malaysian family sharing a quiet moment together at home

FOR THE PEOPLE WHO MATTER

A thoughtful step today. Peace of mind for tomorrow.

LIVE MVPDigital Will Education
Will & Wasiat Malaysia

Education first

Clarity before commitment

Simple by design

Guided, step by step

Accessible to everyone

A free place to begin

01

Title

INTRODUCING OUR VENTURE

A meaningful mission. A practical first step.

Making Will planning simple, clear, and accessible through free education and easy-to-use digital tools.

Live MVP — Pre-Revenue

Will & Wasiat Malaysia

Will Writing Made Simple for Every Malaysian.

CATEGORY

Digital Will Education & Document Automation

Explore Live Platform
02

Project Description

THE WHY BEHIND THE WHAT

Less uncertainty. More peace of mind.

Bridging the gap between knowing a Will matters and knowing where to start.

The problem

An important decision. An unfamiliar process.

Many Malaysians find Will preparation difficult because they are unfamiliar with the procedures, legal terminology, and required steps.

Our solution

Knowledge first. A simpler way forward.

A free digital Will education platform with guided questionnaires and automated Simple Will draft generation.

Outcomes and impact

More understanding. A confident first step.

Help ordinary Malaysians understand Will preparation, save time, reduce initial drafting costs, and take the first step toward responsible legacy planning.

03

Technology Benchmarking

PURPOSEFUL TECHNOLOGY

Thoughtfully built. Simply delivered.

Practical automation today. Responsible, education-focused AI in the future.

Education-first experience

Understand the essentials before you begin.

CURRENT TECHNOLOGY

Guided digital questionnaires

A structured, approachable step-by-step journey.

CURRENT TECHNOLOGY

Rule-based document automation

Turn structured answers into a Simple Will draft.

CURRENT TECHNOLOGY

Structured PDF generation

Preview and download a clearly formatted document.

CURRENT TECHNOLOGY

Low-cost digital delivery

A free basic draft, with an optional premium offering.

CURRENT TECHNOLOGY

AI-assisted educational guidance

A future education assistant using reviewed content. Planned support, not automated legal advice.

PLANNED · NOT YET DEPLOYED

A different approach to getting started

ExperienceTraditional servicesGeneral templatesOur platform
Getting startedAppointment-ledSelf-directedEducation-first
Drafting approachProfessional-assistedManual completionGuided questionnaire
Document preparationService-dependentEdit a templateRule-based PDF generation
Basic entry costProvider-dependentVariesFree basic draft
Personal legal adviceSubject to providerNot includedNot a replacement

Illustrative comparison of service models. Individual providers and template products vary; this is not an assessment of every service.

04

Target Market

PEOPLE, NOT JUST A MARKET

For life’s milestones. And the people in them.

Malaysian adults seeking accessible Will education and basic Will drafting.

WHO WE AIM TO SERVE

  • Young working adults
  • Married couples
  • Parents with children
  • First-time Will planners
  • Individuals looking for affordable digital guidance

Research before assumptions.

Market sizing and customer research are in progress. We will validate demand rather than rely on unverified statistics.

  • Market size · Research pending
  • User needs · Interviews planned
  • Willingness to pay · To be validated

OUR GO-TO-MARKET APPROACH

Organic SEOEducational articlesFacebook content marketingCommunity awarenessFree user onboarding

OUR NEXT VALIDATION MILESTONES

FUTURE TARGETS — NOT ACHIEVED RESULTS

20.Product testers
50.Registered users
100.Registered users
05

Product Roadmap

FROM A FIRST STEP TO WHAT’S NEXT

Live today. Building for tomorrow.

A focused roadmap, guided by real user needs and responsible development.

CURRENT — LIVE MVP

The foundation is live.

  • Free Will education
  • User registration and login
  • Guided Will questionnaire
  • Automated Simple Will draft generation
  • Document preview and PDF generation
  • Free basic Will download
  • User dashboard

NEXT 3–6 MONTHS

  1. Phase 1

    Listen & improve

    User testing and usability improvements.

  2. Phase 2

    Educate with AI

    AI Will Education Assistant using reviewed educational content.

  3. Phase 3

    Speak more languages

    Multilingual educational support.

  4. Phase 4

    Validate & grow

    Customer acquisition and commercial validation.

AI features are planned, not currently deployed. The current MVP uses rule-based document automation.

06

Cost Structure and Use of Funds

A DISCIPLINED PATH FORWARD

Small investment. Purposeful progress.

A proposed RM10,000 seed budget to strengthen the product, build trust, and validate demand.

A SIMPLE, ACCESSIBLE BUSINESS MODEL

Free Basic

RM0

Free to begin. No credit card. No hidden commitment.

Premium · Coming soon

RM120

First payment. Then RM80/year to renew. Optional upgrade. Not yet available. No payments collected.

Pre-Revenue. No customer revenue, profits, or operating margins claimed.

Seed Fund Allocation

PROPOSED BUDGET

RM10,000

TOTAL PROPOSED

  • AI Education DevelopmentRM2,500
  • Legal Review and ComplianceRM2,500
  • Marketing and Customer AcquisitionRM2,000
  • Security and Data ProtectionRM1,500
  • Hosting and InfrastructureRM1,000
  • User TestingRM500
07

Management Team

THE PEOPLE BEHIND THE PURPOSE

Built with intention. Growing together.

A founder-led venture bringing technology and accessible Will education together.

Co-Founder / Platform Creator

Mr Kawan Adrian

Responsible for product strategy, platform development, technical implementation, and business direction.

Co-Founder / Platform Creator

Ms Zane Lim

Responsible for product strategy, platform development, technical implementation, and business direction.

WHERE WE’RE LOOKING TO GROW

Legal expertiseUser acquisitionProduct validation

BEYOND THE PITCH

See the mission in action.

Our MVP is live. Explore the education, experience the guided journey, and discover a simpler first step in Will planning.

Try Our Live Platformopens in a new tab

This showcase is a presentation website. Will drafting takes place on our separate live platform.

will.growyoursale.com

PRODUCT SHOWCASE

A closer look, coming soon.

Real platform screenshots will be added here.

Try Our Live Platform

THE PITCH, AT A GLANCE

Explore a little deeper.

The story, the vision, and the work behind our platform.

PDF PRESENTATION

Download Pitch Deck

Our vision and business, in one deck.

FOUNDER INTRODUCTION

Watch 1-Minute Introduction Video

Meet the purpose behind the platform.

BEHIND THE BUILD

View GitHub Repository

Explore the technology behind the idea.